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Michigan Drinks During the 70's and 80's

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Michigan has been the home to some very unique drinks - both beer and pop (not soda, pop).  Some of the things that made them unique are the flavors (Faygo and Vernor's), the processing (Stroh's fire brewed beer) and distribution (Towne Club pop).

Stroh's Beer: First brewery established in Detroit in 1850. Known for it's fire-brewed bohemian style beer, Stroh's turned to alternative products such as ice-cream to survive the American prohibition.
 
Vernor's: The first batch of this ginger flavored pop sat in an oak barrel for 4 years while the creator fought in the American Civil War.  Upon returning from the war, James Vernor began producing what is now the oldest soft drink in America.

Faygo: The Russian bakers that founded Faygo created pop flavors that were based on their cake frosting recipes.  The company has been around for 102 years now and is still making the great-tasting pop in their plant on Gratiot in Detroit.

Towne Club:  Sold in their "pop centers", customers chose from a wide range of flavors to fill up the unique wooden crates which they returned the next time they came in for more pop.

Goebel Brewing Company: Started in Detroit in 1873 and eventually purchased by Stroh's Brewing Company.  In the 1960's, they strangled their rooster mascot in a TV ad.

Frankenmuth Brewery: Opened in1862 - brewed Carling products for a while.

Pfeiffer Brewing Company: Started in Detroit in 1902.  In 1962, they purchased Frankenmuth and Weidemann. Pfeiffer was sold to the G. Heileman Brewing Company but then Stroh's later purchased G. Heileman.

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